Autumn Newsletter
Horse of the Year may not be going ahead this season — but that doesn’t mean the excitement stops here.
At Equine America NZ, we’re bringing the energy, specials, and celebration of HOY directly to you online.
Our Autumn Newsletter is packed with exclusive offers, rider highlights, upcoming events, and a look at what riders across New Zealand are currently feeding and using to keep their horses performing at their best.
Let’s dive in.
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Bringing you HOY From Home
With the cancellation of Horse of the Year this year, we know many riders and supporters will be missing the atmosphere of New Zealand’s biggest equestrian week.
So instead — we’re bringing the HOY experience to you online.
Throughout the month we’ll be running:
✨ Exclusive Online offers
🎁 Bonus Gift Card Deals
💙 DOUBLE Points Days for VIP Members
🏆 Top-Selling Product Tips
These promotions are designed to give our customers the same excitement and value they would normally experience during HOY week.
Keep an eye on our website and social media — some deals will only run for a limited time!
Exciting collabs with another NZ business is also on the horizon!
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What Riders Are Using Right Now
Across New Zealand, riders are relying on a few key Equine America products to keep their horses feeling and performing their best.
Our current top-selling favourites include:
- Cortaflex HA SuperFenn – advanced joint support trusted by performance riders
- Buteless Super Strength – powerful nutritional support for comfort and mobility
- Magnitude – highly bioavailable magnesium for tense or sensitive horses
- Ventilator - Ventilator Powder is specially formulated to support respiratory health.
- Like ice Clay - helps with cooling after exercise
- Glucosamine HCl 12,000- a great value joint and mobility for all horses and ponies.
- Uls Gard – digestive support for horses in work or under pressure
These products have become staples in many equestrian yards and are regularly recommended by professionals across multiple disciplines.
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Sponsored Rider Spotlight & Results
Our Equine America riders have been absolutely flying this season, and we couldn’t be prouder of the results they’ve been achieving across the country and internationally.
From elite showjumping arenas to top-level dressage championships, our riders continue to demonstrate the importance of great training, careful management, and the right nutritional support.
Here are just a few recent highlights:
Sophie Scott delivered an outstanding performance at the prestigious Takapoto Estate Classic, taking the win in the Gold Tour, a fantastic result at one of New Zealand’s premier showjumping events.
Bridie Quigley has been selected to represent New Zealand in Adelaide, an incredible achievement and a testament to her dedication and results this season. We’re extremely proud to support her on the international stage.
Emily Townsend had an exceptional show at the Bates Nationals, securing 1st place in the 2B class with an impressive score of 73.2%, and going on to place 3rd overall in the Open Championship.
Courtney Townsend also celebrated a fantastic result, taking the win in the Canterbury Equine Clinic 5 Year Old class aboard Alaska CSJ, showcasing the exciting future of this talented young horse.
Dani Mason had a brilliant week at the Takapoto Classic, finishing 2nd in the 1.25m Championship aboard Yalambis Enjoy Me, continuing her strong run of results this season.
Wendy Thomas put together a competitive and consistent barrel racing season, recording placings of 10th at Omarama, 13th at Canterbury, 15th at Mataura, and 10th at Waimate. In a discipline where placings are often separated by only fractions of a second, these results reflect just how competitive the field is nationally and highlight a strong season of close performances against quality competition.
Team Williamson (Waitekauri Farm) delivered an exceptional performance at the 2026 Bates National Dressage Championships, led by rider, coach and mentor Wendi Williamson.
Wendi achieved top results across three horses:
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Don Vito MH – Grand Prix Champion
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Danseur MH – Reserve Champion Small Tour
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Furst Klasse MH – Reserve Champion Medium Tour
Wendi and Don Vito MH secured their third consecutive Grand Prix title (2024–2026), adding another Burkner Medal to their collection—now just one behind the record.
They also claimed wins in the Grand Prix and Freestyle, scoring 72.73%.
“First show in nearly a year, so it felt a little rusty—but I was really pleased, especially scoring a 10 for our entrance and halt,” Wendi shared.
Seeing our riders achieve these milestones is incredibly rewarding, and we’re honoured that Equine America products play a small part in helping support their horses’ health, recovery, and performance.
Be sure to follow our social channels as we continue to share updates, rider stories and behind-the-scenes moments from our sponsored riders throughout the season.
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Event Season Continues
While HOY may not be on the calendar this year, the competition season is still full of incredible events.
Last month we had an amazing week at the Takapoto Classic, catching up with riders, customers, and supporters.
What events you’ll find Equine America at in the next few months:
📍 North Island Dressage Championships
National Equestrian Centre – Taupō
📍 Pegasus Cup
Takapoto Estate – Karapiro
📍 North Island Dressage Championships
St Peters School - Cambridge
If you’re attending, make sure to come and say hello — we love meeting the riders and supporters who make the sport so special.
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Nationwide Stockist Highlights
Equine America products are stocked by an incredible network of feed stores, saddleries, and equestrian retailers throughout New Zealand.
Supporting your local stockist helps keep our industry strong and ensures riders across the country can easily access the products they rely on.
Over the coming months we’ll be highlighting some of these fantastic businesses on our website and social channels — showcasing the stores that help bring Equine America to riders nationwide.
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VIP Rewards
If you haven’t joined our Equine America VIP Rewards, now is the perfect time.
VIP members receive:
✔ Tiered pricing discounts
✔ DOUBLE points promotions
✔ Exclusive sales events
✔ Birthday rewards
It’s our way of rewarding the riders and customers who support the brand year after year.
Joining is completely free and points can be earned on every purchase.
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What’s Coming Next
We have some exciting things arriving over the next few months.
Keep an eye out for:
New product launches
Seasonal promotions and bundle
Autumn and winter are key months for maintaining condition, supporting joints, and preparing horses for the coming competition season — and we’re excited to help support your horses every step of the way.
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Thank You
We’re incredibly grateful to the riders, stockists, and customers who continue to support Equine America NZ.
Your trust in our products means everything to us — and we’re proud to be part of your horses’ journeys.
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